Click Guardian’s Conversion Pixel gives you the ability to fine-tune your protection—not just against fraudulent clicks, but also against unnecessary clicks from genuine customers. This feature allows you to blocklist visitors based on a specific action they take on your website, helping you improve campaign efficiency and reduce wasted ad spend.
What Is the Conversion Pixel?
The Conversion Pixel is a small piece of tracking code that you place on a key page of your website—typically a page that signifies a successful customer action, such as:
Filling out a contact form
Signing up for a service
Completing a purchase
Landing on a "Thank You" or confirmation page
When a visitor triggers the Conversion Pixel, Click Guardian automatically blocklists them, preventing your paid ads from being shown to them again.
Why Use the Conversion Pixel?
In many cases, customers who have already interacted with your business may accidentally click your ads again while trying to revisit your site. Although these clicks are not malicious, they still:
Consume your advertising budget
Skew your campaign performance metrics
Lower your return on ad spend (ROAS)
By using the Conversion Pixel, you can:
Prevent accidental repeat clicks from existing customers
Reduce unnecessary advertising costs
Focus your ad impressions on new, high-potential customers
Optimise your campaign results by keeping click data cleaner
How It Works
Install the Conversion Pixel on the page you define as a successful conversion point (e.g., a Thank You page).
When a visitor reaches that page, their IP address or fingerprint is automatically added to your exclusion list.
That visitor will no longer see your paid ads, helping you preserve your budget for new prospects.
The process is seamless and automatic once the pixel is set up.
Best Practices
Place the pixel only on key conversion pages to avoid blocking valuable prospects too early.
Monitor your exclusions to make sure genuine leads are being captured without impacting broader targeting.
Combine with other Click Guardian rules (like Excessive Clicking or Anonymiser Detection) for a multi-layered defence.