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Understanding Visitor Blocking Settings in Click Guardian

Tailor your exclusion settings to prevent unwanted traffic.

Updated over 6 months ago

Click Guardian gives you control over how and when visitors are blocked from seeing your ads. These user-defined settings help shape the rules that, if triggered, result in a visitor’s IP being added to your exclusion list. This is a key part of minimising fraudulent or unhelpful traffic and making sure your ad spend is going where it counts.

Settings availability is based on your service plan level. Some features are exclusive to higher-tier plans.

🔗 Click on any setting below to view a full explanation of how it works and when to use it.


Premium Settings

Available to customers on the Professional plan or higher.

These advanced tools provide greater control and flexibility when fine-tuning your blocking strategy:

  • Anonymiser Detection
    Detects visits using proxy servers or VPNs designed to hide the user's true IP location.

  • User Type Blocking
    Allows you to block traffic from specific user types, such as data centres or known bots.


Standard Settings

Available to all users, regardless of plan.

These core settings cover the most common patterns of suspicious or undesirable traffic:

  • Excessive Clicking
    Blocks users who click on your ads more than a set number of times within a certain timeframe.

  • Block Visitor with JavaScript Disabled
    Prevents traffic from users who have disabled JavaScript—often used by bots or non-standard browsers.

  • Global Threat Network
    Automatically blocks IPs identified as threats by Click Guardian’s global intelligence network.

  • Device Fingerprinting
    Tracks unique device signatures to identify returning users across different IPs.

  • High Volume Ranking
    Flags and blocks traffic based on unusually high click volumes from specific IPs or regions.

  • Location Restrictions
    Allows you to block traffic from specific countries or geographic regions.

  • Conversion Pixel
    Optimises exclusion rules based on whether a visit results in a conversion event.

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